4 Tips on Blogging during the Busy Holiday Engagement Season
Did you know that most engagements happen in the weeks between Thanksgiving and New Years? The Knot did a study in 2013 with 16% of all engagements happening in December, the busiest month of that year. Fotoskribe’s content writer Melissa Merwin recently got engaged to her reunited high school sweetheart. In honor of that, we wanted to share some tips for blogging as a wedding photographer during this busy engagement season.
1. Schedule Posts Out
We talk about scheduling posts out all the time. During these crucial 5 weeks, it is essential to have consistent content every week. If you plan it out, you will ensure that you are seen and remain relevant during this time. Not sure how to schedule posts in WordPress? We wrote a blog tutorial to help you out.
2. Mix Engagement Sessions with Weddings
It is important to showcase weddings during this time, but also try to mix in at least one engagement session. Recently engaged couples will be googling the word “engagement”. You want to be sure to capitalize on the potential increased traffic on that search term. If it’s possible, trying to blog a wedding and an engagement session on two separate days during this short period may get you the most bang for your blogging effort.
3. Create Compilation Posts
The end of the year is the best time to do a “best of” gallery – showcasing your favorite images from all different wedding throughout the year. It’s also a great time to showcase a compilation of your favorite images following the same theme. Some examples include: a series of bouquets from your favorite florist or wedding formals from your favorite venue with the different couples you have photographed at that location.
These kinds of posts can be beneficial in a few ways – it will help you to be searchable on other keywords, and it will honor the vendors that you choose to spotlight. Don’t forget to let these fellow wedding businesses know that you have featured them. In return, they may share you on their social media feeds, creating additional traffic to your site.
4. Tell at least one personal story
Everyone loves an engagement story. Don’t be afraid to share your personal experience with engagements, whether it be your own or someone in your family. Have you witnessed or photographed someone getting engaged? That would be a great story to tell, especially if you include how it made you feel to witness this event. Recently engaged couples may relate and realize that you are the one they want to hire to tell their unique wedding story.
In addition to engagement season, December is also traditionally a very busy month for photographers – right the tail end of the wedding season. It may take a little extra effort, but blogging and creating a strong marketing effort during this period can help create a successful platform for lucrative booking in the next year. If you need help with your regular blogging, feel free to contact us at anytime!
Oh and – Congratulations Melissa! : -)