Blogging Niche: How to Pick a Niche For Your Blog
Sometimes you know exactly what you want to blog about. It’s your underlying passion, a niche you always wanted to explore, or a topic you happen to know a lot about. But not always. At times, you might find yourself in a new territory you know nothing about or find it tough to zero in on a subject that’s compelling enough for your audience. You’re not alone. That’s a phase many new bloggers go through. If you are stuck or find it difficult to come up with something for your target audience, this blog can help you get on the journey of getting to your blogging niche.
Understanding What Niche Means in Blogging
In blogging, a niche is a specific category or topic that you want to write on. It is something that your blogs constantly draw focus to and talk about. The process also includes conducting an in-depth analysis, breaking down information, and segmenting them into other subcategories. Some niches work better and are more profitable than others; some have the potential to always stay relevant for a long time, while others are relatively limited in terms of possibilities that you could explore.
The Importance of Deciding on a Blogging Niche
When you are in it for the long term and looking to generate income from blogging, shifting to a new topic every other quarter usually doesn’t pay off. Especially if you are thinking of starting blogging for your business, it works if the topics you decide to focus on represent the interest of your brand. Moreover, they need to be thoughtfully curated to discuss content that speaks to your target audience and sheds light on your target market. However, if you are blogging just to journal personal accounts and all you are looking forward to is maintaining a personal diary, then, of course, you can sail multiple ships at once. On the contrary, if you plan to have something more structured, having a niche area would help you create a loyal audience that can also turn into potential customers.
Brainstorming & Deciding on a Niche
1. Make a List of Ideas
Before you make a move towards analyzing and exploring the market of a particular niche or topic, it is important to have options to choose from. Keep the overthinking part for later, and start by making a list of ideas that you look forward to exploring. At this point, you are not investing in anything or creating a future strategy, so simply be honest and jot down whatever comes to your mind.
Be it something that you came across in a television show, something trending on the news, a thing you often experience, or a burning issue that makes you think, just pour your heart out. At this point, don’t be critical of how well your topics would fare. The topics you choose could be very generic and popular or extremely specific and personal to you – anything that sparks your interest and makes you want to express yourself. Once you are done with this step, give the ideas some time to settle in before you get to shortlist them.
35 Interesting Blogging Ideas
Need help getting started? Follow through this list of 35 broad blogging ideas that might just pique your interest or get you thinking in the right direction:
- Content Marketing
- Travel & Tourism
- Sustainable Travel
- Digital Nomads
- Personal Finance
- Personal Development & Mental Health
- Movies & Shows
- Books & Magazines
- Working From Home in a Pandemic
- Adventure Sports
- Fashion & Lifestyle
- Healthy Diet
- Wedding Planning
- Minimalism & Minimalistic Living
- Design and Development
- Social Media Marketing
- Food & Recipes
- Search Engine Optimization
- Sales Management
- Artificial Intelligence
- Pop culture
- Art and Culture
- Pet wellness
2. Set Streamlining Criteria
Once you have drawn a list, it is time to wear your critical-thinking hat and start analyzing. And to do it seamlessly, ask yourself some questions to set streamlining criteria. It will help you better establish why some topics would be more beneficial than others when you make a choice. Given below are a list of questions that you can start with:
- Do you find this topic interesting enough?
- How much do you know about this blogging niche?
- Can you write about this topic in the long run?
- Does this topic have an already well-established audience?
- If not, are there people that you think would be interested in reading about it or would search for it on the web? Or simply, what is the search volume of this topic?
- Is this evergreen content or something that could get dated quickly?
- Is the competition high or low?
- Is this what your brand or business associates with? Or do you think you can, as a personal brand, resonate with this idea?
- Can this topic generate income?
Okay, so you have not finalized anything yet, but there is a topic that seems compelling and you want to learn more about it. Dig deeper, research, and analyze your findings. Start by choosing the topic and jotting down another set of sub-topics, content ideas, or keywords that you can cover within this niche. Check out other blogs on those topics and analyze the traction they are receiving. See if you want that and more. Follow these topics on social media, learn more about the audience, the market, and the current trends. While these steps could be time-consuming, they would help you build a stronger foundation.
4. Start Writing Sample Blogs
In the final lap of your process, start writing, but just before you go full force, test the waters by guest blogging or writing a few sample blogs to study the response. Choose some of your top sub-topics and write. Decide on a tone you want to set for your blogs and follow through. Guest blogging also works well for this process. To learn more about guest blogging, read this blog.
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Creative, relieving, engaging, time-consuming, and exhausting – writing could be all of these and more. On some days, it feels natural and easy. On other days, it could be frustrating and difficult, especially if it is something that you constantly work on to build your brand. We feel your pain, and we also have a solution to ease your problems, relax your shrugged shoulders, and at the same time boost your blog page. Fotoskribe provides high-quality SEO-optimized blogs consistently that are written by professionals.
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