Your blog is an important part of your photography business’s overall marketing strategy. Sadly, it’s only one part. A good marketing strategy needs to be fully integrated across all social media platforms with a strong social sharing strategy. But how do you manage your content across the ever-changing landscape of social media?

Streamline your Social Sharing Strategy

The good news is, once you have the content on your blog, you can take those posts and re-share them in different ways. It’s important to have a comprehensive social sharing strategy to manage communication across the different social media outlets. Thankfully, there are tools available to help you manage, schedule, and maintain the posts as they move across the different platforms. Here are three programs to streamline and supercharge your social sharing strategy.

CoSchedule

CoSchedule is built for content marketing. It allows you to schedule like you have a marketing team at your disposal. It is a drag-and-drop editorial calendar for WordPress. This easy program helps you schedule blog posts ahead of time and automatically send messages to your social networks. It helps you to focus your efforts on quality messaging, and eliminates the time required to manually schedule all of your social media messages. It’s perfect for sharing and re-sharing your content. And it’s easy to use as well! It will easily help you with your social media sharing strategy.

Buffer

Another program to help with your social media sharing is Buffer. Buffer is an app that saves you time, increases fan engagement, and drives more traffic to your site. It helps you to reach your clients at the right time, increasing clicks on your posts and traffic to your site. With one easy dashboard for all of your social media accounts, you can schedule your social media posts for later. Buffer will publish them automatically, according to the posting schedule you put in place.

Hootsuite

Hootsuite helps small businesses manage their social media presence across all social networks. It allows you to build and engage audiences, and measure the performance of your social media with helpful tools. With these tools, you can share content across multiple platforms and schedule your posts in advance. They also provide powerful analytics that can help you learn from your results. So, if you get the most clicks on your posts when you post on Wednesday afternoon, you can make sure to schedule your posts for the most popular times.

Tip: Try the free versions to see which one you like best – and then choose the one that’s best for your business.

Good content is worth reading again and your posts are worth sharing and re-sharing. As photographers, it is vital to think of your blog posts like stories that can be read again and again. Potential clients will always want to see the work you have done, and existing clients will love having a place to refer their friends. A good social media sharing strategy uses your existing blog posts in multiple ways and at multiple times.

Lean into the strength of social media and focus on getting your content in front of the right people at the right time. Remember, if you need help with developing an inventory of well-written content contact us and we would be happy to help!