5 things your bride is stressing over | blogging as a wedding photographer

July 22, 2015
Melissa Merwin


As a wedding photographer, you could probably fill a book with the stories you have gathered over the years. From the drunken bridesmaids to Uncle Bob blocking the shots as the bride and groom exchanging rings, you’ve seen your share of the good and the bad. Chances are, you’ve been to a lot more weddings than your bride has. You might not be able to figure out where Aunt Betty should sit so she won’t complain that she can’t see or hear anything, but your professional expertise can help to ease her mind in this crazy time.

You’re the expert. Providing that help to your clients provides both trust AND value. Writing content that provides solutions to problems helps you to become the hero to your current brides and also other bride-hopefuls who are already looking for photographers!

Here are some of the things your bride might be struggling with and how you can help.

What on earth am I going to do with my hair?

You’re not a stylist, but you know a few referrals! Consider doing a blog post featuring some of your past brides’ beautiful styles and give your local salons a shout out. Remember, content like this can act like a marketing piece that you can share and then share again. Just because you post it now doesn’t mean you can’t share it again two years from now!

Learn more about sharing and re-sharing your content in our free e-book.

I can do my own makeup, right? Should I hire a professional?

You know how light changes your bride’s features, but she might not. Being under a flash is different than being under the lights at work. You don’t have to be a makeup artist to talk about some basic makeup pointers. Again, a great opportunity to link to some awesome makeup artists in your area.

Why all the hate for strapless dresses?

Let’s be honest. The biggest thing weighing on her mind is that she looks beautiful in those pictures. When the first photographer friend of mine talked about her blatant hatred of strapless dresses my face fell. I had already purchased my dress. “Oh, I’m sure yours looks lovely,” she said quickly, almost apologetically. The damage was done. I had to go back to the salon and try it on and I insisted someone take a picture of my back. Now I have six months of back-fat paranoia. I tell you this because it’s a great idea to share those horror stories (in the nicest possible way.) Write a post that includes some cute photographer-friendly lace or organza wraps. Help her understand in the gentlest way that you can’t Photoshop that out.

Theme? I have no idea what my theme is.

Pinterest is a blessing and a curse. For those of us who know how to capture a theme and carry it through a day, it helps. But for many, they don’t even know where to start. A few months back, I shared 5 Blog Topics Brides want to know about and one of them is about inspiration. In your cache of images, you have detail shots from some awesome weddings that might help to inspire your current and future brides. Find all of those summer outdoor weddings and post them together as a “best-of” post. Again, think of your content as something that can be shared over and over again. You could email a link to the post to a newly booked bride with a summer wedding next year!

Why does my fiance keep putting this dumb stuff on the registry?! We will never use a melon baller.

Yeah, I know I’m on my own on this one.

Remember to think of your ideal client whenever you are creating content. Think hard about who specifically you want to read your topics so that when she does come across your post, it feels like you’re talking right to her. I’d love to hear more about your ideas and what content you would like to write! I’m here and happy to help with any of your content creation needs. You’ve got six months left of crazy bride-brain, so feel free to take advantage of it!