How To Drive Traffic To Your Website: A Guide For Business Owners

September 1, 2021
How To Drive Traffic To Your Website: A Guide For Business Owners

You have set up a website, started blogging, and have come a long way, but even after all that, you notice that you just can’t seem to drive substantial traffic to your website. This is a common problem, and as a business owner, you know the potential of what a boost in organic website traffic can do for your business. Allow us to give you a recap – it can create more engagement, get you more leads, and increase sales. So if you are currently in this situation or ever find yourself in it in the future and want advice on getting out of it, this blog on how to drive traffic to your website could help.

How to Drive Traffic to Your Website

1. Focus on Search Engine Optimization

Infographic stating SEO is not a choice but more of an essential step to drive traffic to your website

You have taken your business online, but simply existing as a web address isn’t enough for it to work. Just having a website doesn’t ensure that people will also visit it. Search engines list down thousands of web pages, and for your website to drive traffic, it should ideally appear on the first or second page of the search engine. For that, you need to compete with other web pages, and the competition can be tough sometimes. Therefore, making search engine optimization (SEO) not a choice but more of an essential step to drive traffic to your website.

There are many aspects to improving the SEO of your website. Focus on each aspect individually and fix them one by one. Do your keyword research, work on your on-page SEO, improve your site loading speed, practice link-building, and optimize your images. Working on all these things can help make your website more SEO-friendly and therefore better accessible in the eyes of search engines such as Google, Bing, Yahoo, etc.

Related Read: SEO Tips For Photographers: A Guide To Grow Your Organic Traffic

2. Incorporate Schema Microdata

Adding schema microdata at the backend (HTML) of your web page can significantly improve the way search engines represent your page’s information on the search engine result page (SERP). It could help you improve rich snippets opportunities, which can further boost your rankings in SERP as well as your click-through rates. Google, Yahoo, and Bing are some of the search engines that recognize schema microdata.

3. Share Content in Social Media Platforms

Infographic stating expand your website's reach by sharing content on social media platforms

Just publishing your content on the website isn’t enough. Try to promote your content on various platforms such as LinkedIn, Facebook, Pinterest, and Instagram. Sharing your content through social media can help in expanding your reach faster. However, all of these platforms work differently, and so even though the content can be the same, the way it is displayed needs to be different to attract the different audiences on these platforms. Try to re-work the visuals and captions for different platforms.

4. Start Guest Blogging

With guest blogging, you can write a blog for another platform in the same or similar industry. This doesn’t simply mean that you will be writing their blogs, but more like contributing to a collaboration post where you can share your insights and expertise. How does this benefit you? It helps you build a stronger backlink profile, new mutual relationships, and most importantly, drive traffic back to your profile. However, exercise caution while practicing it, do not indulge in spammy ways.

5. Email Marketing

Infographic stating email marketing could help boost traffic by directing people to your website

If you are still brainstorming/wondering how to drive traffic to your website, we’d strongly suggest that you don’t ignore email marketing. Email marketing, when done right, could be your gateway to drive constant traffic to important web pages on your website, month after month. Not only is it a great option to keep your existing customers posted on new updates, but it could potentially become a tool that helps you get new clients as well. Emails can reach your subscribers with announcements, inspiring content, discounts, product launch, etc. And any one of them can do the trick and direct people to your website, thus, increasing your website’s traffic.

Related Read: Effective Email Marketing Tips To Get More Leads & Sales

6. Make Your Website Mobile-Friendly

As per a recent study conducted in the first quarter of 2021, “mobile devices generated approximately 54.8 % of the global website traffic.” This fact clearly states that more than half of your potential users browse your services on their smartphones. Especially if they are directed to your website via email thus, it makes sense to optimize your website for mobile phones. Imagine visiting a website on your smartphone, and just as you begin scrolling, the text appears spaced out and the images disoriented. The most common response from a potential client will then be to look for the information on another website, taking away traffic and perhaps even a potential lead from you. If you make your website mobile-friendly, it could also help reduce your website’s bounce rate. 

7. Enhance Your Website’s Loading Speed

Infographic stating optimize images, use CDN, and reduce redirects to enhance your web page loading speed.

We live in a fast-paced world where people hardly have time to wait for anything. Therefore, accounting for a fleeting attention span. So if your website is taking too long to load, most users will likely go searching somewhere else. Optimizing your images, using CDN, reducing redirects, there are multiple ways through which you can improve your website’s loading speed. Learn more about it in detail here.

Further Read: 8 WordPress Plugins That Help Your Website Run Seamlessly

You might have gone weary of waiting, but you must also understand that growing your website’s organic traffic takes time. Even though the above tips could help you expedite the process, it is not something that happens overnight. So keep at it and continue growing. We hope you found this blog on how to drive traffic to your website helpful. Feel free to share your thoughts or questions in the comment section below.

At Fotoskribe, we aim to help businesses like yours grow their online presence by delivering smart and meaningful content that engages your audience. And we do it in a way that gets Google’s attention.

For more information on how we can help – check out our pricing plans.