Promoting Your Blog: 10 Ways To Make Your Content Stand Out
You had a brilliant idea, did your research, took a close look at all the facts, and got to writing! But what’s next? What more can you do after the blog is written, optimized, and published on your website? Do you just move on to the next blog to write and leave it to the internet to someday find the previous blog and make it go viral? Well, with the inputs and tips discussed here, you get to hold more power when it comes to promoting your content. In today’s blog, we have taken a deep dive into how you could promote your blog to drive more traffic and generate relevant leads. Let’s begin!
Get These 3 Things Right Before Promoting Your Blogs
1. Churn Quality Content
First things first, before you begin working on the tactics to promote your content, it is important to churn quality content. There is no doubt that blog posts with high-quality content and accurate data are likely to get more traction. So begin with working on your content strategy and drafting content relevant to your target audience. Don’t just write words, but write words that provide value, address an issue, provide solutions, or connect with the audience.
2. Work On SEO
After you have mastered your content strategy, it’s time to level up your SEO metrics. After all, content and SEO are two important pillars of content marketing. When we talk about SEO, there are three aspects to consider – technical SEO, on-page optimization, and off-page SEO. All of these factors are equally essential to make your blogs better searchable.
- Technical SEO: It works around several aspects to optimize your website for the optimal search experience. Some of these aspects are site load time, site structure and navigation, website security, backend hosting, duplicate content, broken links, mobile-friendly interface, etc.
- On-Page Optimization: On-page optimization works around optimizing a particular web page based on several factors. This includes working on meta titles, meta descriptions, the URL’s length, the keyword density, internal and external linking, image optimization, heading, and subheading tags, etc. While working on your content, take into consideration the on-page SEO to make your blog post more searchable.
- Off-Page Optimization: Just as the name suggests, off-page SEO provides a deeper look into factors beyond on-site elements that affect the search engine rankings of a web page. Some of the off-page SEO factors include link building, social sharing, guest posting, etc. All these factors, especially the quality of backlinks, can directly affect the website’s domain authority and domain rating.
3. Pay Attention To UX & UI
User experience is key! The more easily your audience is able to read or scan your content, the better! And user experience circles back to everything that contributes to the look and feel of your content – be it the graphics, the image placement, the font size, web page layout, or the length of the article. Here are some of the things that you can take into consideration while working on enhancing the user experience of your website:
- Add appropriate space. Space out content in a proper manner for it to be easily readable.
- For the page layout’s content, give UX writing a try.
- Try to keep the content short and simple.
- Be mindful of your font size and color. Keep the size to something that isn’t too tiny and the color preferably black if the background is white.
- Create a balance of visual and textual content to keep your readers engaged.
- Add call-to-actions that sound like a part of the blog, not a salesy line from a desperate salesperson.
Suggested Read: UX Writing: Understanding What It Is & How To Get It Right
Tips On How To Promote Your Blog Posts
1. Work On Link-Building Strategy
Backlinks are essential for gaining your website’s relevancy and ranking as well as domain authority and rating, making it all the more important to have a link-building strategy in place! Now link building could be a slow and long process that requires constant effort and offers a constant payoff. Broken link building, guest posting, publishing quality content, and monitored and limited link building are some of the things that you can try to make link building work for your website.
2. Email Marketing
Email marketing is one of the most effective blog promotion strategies. If planned right, its benefits can be multi-folds. Start with building a customer email list and work on its segmentation based on various factors such as relevant leads, current/active customers, top-tier customers, new customers, etc. This list will include the email IDs of all the people that you wish to send your email content to. You can opt to feature useful giveaways to get more leads and expand on your email list.
Secondly, it is important to build a marketing strategy for a specific list. Study the audience, their needs, their interests – this might help you get a better idea of what kind of content to push to a particular group of people and why. There are multiple email management tools that can help you monitor that data. Mailchimp, ActiveCampaign, EmailAnalytics, Campaign Monitor, etc. are examples of some effective email management tools.
Once you have a clear understanding of what type of content you have to work on, the next step is to create that content or select it if you already have something similar published. It is crucial that you are linking relevant and useful content to your emails, but equally crucial that your email’s content is relevant too. Draft your emails in a way that is not only enticing but also engaging. The subject line is a game-changer!
Related Read: Effective Email Marketing Tips To Get More Leads & Sales
3. A/B Testing
A huge part of your email marketing is also making sense of the data and working on it to get better results. Your job doesn’t stop when you hit the send button. Rather, that’s where the analysis part starts. Track the metrics, evaluate the data, and improve by incorporating the changes. When it comes to emails, testing is everything! So don’t just bombard your client’s inbox with a particular type of content at a particular time! But try A/B testing. This could help you get better clarity of what is working and what’s not and why!
4. Repurpose Your Content
Repurposing the content of your top blogs can give your blogs a new dimension. Moreover, it can help you drive traffic to it even long after it is published. However, to make this process work, what type of content you choose to repurpose is equally important. After a careful selection of the blogs, you can revamp the content as per the required content format. You could repurpose blogs to create YouTube videos, Pinterest Pins, social media infographics, etc.
Suggested Read: How to Build A Content Marketing Roadmap
5. Expand Into The Multi-Verse Of Social Sharing
Adding social sharing buttons to your blogs can help you make your blog posts easier to share on any of the social media platforms. Moreover, it can help you improve customer experience and increase your reach. In addition to this, it is also important to share your blog post on a selective social media platform that works best for your audience. For instance, if you think that your target audience is largely active on Pinterest or Instagram, curate your posts accordingly. You simply create a post and add your blog post links or you could use the tactics of repurposing your content to create infographics or short-form content (short videos) to promote your blog.
6. Online Forums & Social Groups
By engaging in online forums in social media platforms, you unlock a new space where you can promote your content. For different market topics, there are different online forums that mainly exist to hold discussions on similar or related topics or sub-topics. They are run by the people and for the people. Therefore, joining such forums could help you interact with your target audience and perhaps help you contribute to the community as well through the information your blogs provide.
7. Give Reciprocal Sharing Sites A Try
There are some websites that can help you amplify your content’s reach. However, to make them work in your favor, it is essential to use them with a productive headspace. It helps to be mindful of what you share and when. Try to add meaning behind whatever you choose to promote. Mindless sharing might not help you get any closer to the traffic reach you are aiming to obtain. Moreover, try not to engage in mindless sharing where you end up sharing someone else’s content on your platform just because they shared yours, even if the content doesn’t really contribute to anything. Some of the sites that you can use for this purpose include Triberr, Flipboard, Quora, Quuu Promote, etc.
8. Paid Promotion
If you are willing to spend some money, paid promotion can turn your business around in your favor. Moreover, it allows you to take the guesswork out of the concept of the process of analyzing your non-paid marketing efforts. You can promote your content through paid advertising on search engines as well as social media platforms. In addition to that, to maximize the benefit, you could also engage in the process of remarketing for re-engaging your audience to your content.
9. Guest Blogging
Guest blogging is another effective blog promotion tactic. In this process, you write and curate content for a blog to be posted on someone else’s website within the same industry, which in return, helps you gain more backlinks. “Your relationship with these blogs and bloggers doesn’t end once you’ve got a guest post published; you’ve just developed some exceptional business contacts! Keep in touch with them and offer to write another guest post for them after some time has passed.” – Mitch Monsen. Guest posting is a process that could help you strengthen your backlink profile in the long run.
10. Influencer Marketing
Influencer marketing is the latest in the list of trends that you could use to promote your blogs. To further expand the means of business and blog promotion, you could connect with trustworthy influencers that are somewhat related or are interested in the purpose of your business (and check all the boxes of your brand’s image). Why, you ask? Mainly because they have earned a following that you could promote your content to. Mention them (influencers) on your blog posts; invite them to contribute to your blog. Or conduct a mini-interview where they talk about your product/services. To learn more about how to unlock the realms of influencer marketing, take a look at this blog.
Interact On Other People’s Blog Post
Interaction isn’t a one-way street. So for people to come and comment on your website, it is also important that you do your part and do it genuinely. Whenever you come across a resourceful blog, express your genuine feelings in a comment. SEO expert Neil Patel shares, “If you want your comment to stand out, you should do everything within your power to comment early in a blog post’s life cycle. Subscribe to top industry blogs and be alert.” If you wish to learn more about things to keep in mind while commenting on someone else’s blog, you can give this blog a read.
Further Read: 8 Business Giveaway Ideas To Grow Your Business’s Reach
We hope you found the above-mentioned tactics helpful! Let us know in the comment section what works best for you when it comes to promoting your blog posts. If you would like to take a look at more such blogs, check out our blog page.
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