3 Blogging Tips to help you with Content Marketing for your Photography Business
We were so honored to be featured in Jared Bauman’s talk – Content is King: Marketing for the 2015 Photographer – at this year’s WPPI conference in Las Vegas. If you don’t know Jared, he’s the president and co-founder of ShootDotEdit, the first choice post production solution for the wedding photographer. ShootDotEdit is a trusted parter for photographers that we at Fotoskribe hold in very high regard.
We totally agree with Jared’s thoughts that NOT blogging can COST you business, so here are 3 tips that you can implement today to help you get blogging more efficiently.
1. Schedule, Schedule, Schedule
Pick a day and time, and schedule your posts to go live each week in that time-slot. Both WordPress and Squarespace make scheduling a post easy to do. Here’s a graphic showing the schedule feature in both platforms, and we wrote an in-depth blog about scheduling posts in WordPress here.
Once you are in the rhythm of scheduling your posts on a weekly basis, then start to go back in and re-share your published content on different social media entities. Just because a post in live on your site doesn’t mean that you have to forget about it. These blog posts can be the basis for a strong content marketing campaign. Use tools like Buffer and CoSchedule to automate your sharing on Twitter and Facebook, and experiment with different days and times to re-share your content.
2. Have a keyword plan
Have you read the ShootDotEdit SEO guide? They commissioned Jason Grubb of Be Findable to share a foolproof keyword plan that includes targeted niche & long-tail keywords. Once you have your keywords outlined – “Categories” and “Tags” are the best place to break them down.
Think of “Categories” as your big bins – Weddings, Engagement, Newborns or Families – this is the place to help your clients and readers narrow down to the type of shoot they are looking for. “Tags” is the place to put your smaller, more niche keywords – name of venue, name of vendors, anything you can think of related to a particular post. By putting the majority of keywords into the “Tags” bin, it helps Google to be able to reference them without penalizing you for keyword stuffing.
3. Think Differently
Finally, even though you may have photographed hundreds or thousands of weddings, two things are always different: 1. your client & 2. you. Your clients are always different and sharing parts of their unique story is important. But you are in a different place as an artist every time you go out to shoot, and you can talk about that in your posts as well. We wrote a longer post how to make your blogs sound different from each other here. And don’t be afraid to use thesaurus.com to find different versions of duplicate words.
After all these tips, does a blinking cursor still stop you from blogging? Remember that to blog regularly and consistently, done is better than perfect. Ask a photographer friend to be a blogging buddy & hold each other accountable each week, or contact us. We would be happy to help!