Repurposing Video Content: Top 5 Ways To Do It

February 7, 2023
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“Work smarter, not harder” is one aphorism you might have heard as a photography business owner. And repurposing video content is a classic example of this idea in practice. Video content has become increasingly popular, allowing you to pack a solid amount of information in an engaging visual format. Audiences also find them interesting and relatable as they provide a significant amount of information in a short duration. However, creating video content can be painstaking. From researching your topic and crafting a message to recording the video and editing it – video creation is a complex process that requires a lot of skill and effort. However, repurposing your video and reworking it to fit multiple platforms is a clever way to get your ROI. In this blog post, we talk about how to repurpose your videos for social media and also offer 5 tips to repurpose old videos to increase ROI for your business.

What Is The Difference Between Reuse And Repurpose?

infographic stating reusing means using the same content for the same purpose repurposing involves repackaging content

Before we dive into how to repurpose video content for multiple channels, let’s understand the difference between reusing and repurposing video content. 

Reusing video content is simply using the same content multiple times for the same purpose. For example, republishing the same social media post or reposting a promotional video from last year’s campaign. 

Repurposing video content, on the other hand, is altering and/or incorporating existing videos into different formats without completely recreating them. You could repurpose video content by repackaging it into new content, like creating short videos such as IG Reels, YouTube Shorts, TikTok videos, and more. Content repurposing not only saves you time and money but also increases ROI as it helps reach out to more potential customers.

Related Read: 5 Benefits Of Repurposing Content

5 Creative Ways To Repurpose Video Content

There are many ways you can repurpose video content. Here are 5 clever ideas for video content repurposing that could help you gain maximum reach.

1. Turn Your Video Into A Blog Post

infographic stating reach out to an audience who loves to read by using points from your video in a blog post

Besides video content, another way to promote a brand or business is via blogging. Just like your video content, a blog consists of all the information related to your choice of topic, except it is in a written format. You could try repurposing video content into a blog post and reach a wider audience who loves to read! You don’t have to be a pro writer and write the whole thing word for word. Instead, you could simply extract the main points from your video and create new content for your website’s blog section. However, if you don’t have time to do this, you can outsource this part of your business to content repurposing services or expert blogging services (like us!).

2. Repurpose Content On Social Media Platforms

Social media channels like Instagram, Facebook, Pinterest, etc. can help you reach a wider audience. But can you make Reels from old videos? You totally can! When you repurpose content for social media, it’s important to consider the video specs, such as aspect ratio and length of the video. For example – if you have a 30-minute YouTube video, you can’t repurpose it on IG Reels as the time limit is only 60 seconds. To make an IG Reel with an existing video, you could follow these simple steps:

  • Click on the “Add New” media button and select “Reels”.
  • Select the existing video.
  • Trim the video to only use the sections you want to include in your IG Reel. You’ll be able to trim the beginning and the end of the video to add the section of the existing video that you want to use. 
  • Once all your clips are added, you can add text to your IG Reel. 
  • Add an image cover or a still image from your video. 
  • Hit share.

You also can repurpose/cross-post short video clips as “stories” to Facebook, Twitter, TikTok, and Pinterest, as this format exists on these platforms. In addition to this, you can also create short teasers for long videos and post those on social media platforms to get more views. This can be an effective way of repurposing video content and gaining more reach, as the teaser can act as a hook for viewers to watch the full-length content. 

Suggested Read: Finding The Right Social Media Tool For Your Business

3. Embed Videos On Your Website

infographic stating embedding videos on your website could prompt users to stay longer, helping you reduce the bounce rate

Apart from creating short-form content, you can also embed videos on your website. You can either upload a video straight to your site, link to a video or embed a social media video on your website. This can be used as an effective tool for marketing your brand and reaching out to more people. 

You can also use the embedded video as an element on various pages of your website, like the landing page, gallery, about page, testimonial section, or even in blog posts. In addition to this, you can include CTAs (call-to-actions) at the end of the videos, which can help direct viewers to other pages on your site.

4. Repurposing Video Content Into Social Media Ads

Social media ads are a great way to reach out to your target audience and promote your brand. An easy way to create these ads is by repurposing pre-existing video content. However, while doing so, make sure that your ad follows the channel’s guidelines, as each platform has its own specifications for ads.

It is also important to incorporate elements like your brand fonts and colors into the ads, as it could help create a consistent look of your brand across all social media platforms. You can use tools like Canva or Adobe Spark to design these ads.

5. Create A Podcast

infographic stating repurpose video content into podcasts by converting video audio files into podcast episodes

Podcasts – chances are that you probably listen to them as well, so why not use the same medium to repurpose your content? You could repurpose video content (think Lightroom/Photoshop tutorials, posing techniques, business strategies, etc.) into podcasts by converting video audio files into podcast episodes! Podcasts give you the opportunity to share your knowledge with the world and also help you establish yourself as an industry expert, and there are plenty of apps like Anchor, Adobe Audition, etc., that let you convert a video to an audio file with ease.

Once the audio file is converted, you can then use podcast hosting platforms like Spotify, Apple Podcast, and Buzzsprout to upload your podcast episodes. You can also customize them with different elements, such as cover art and metadata for each episode. 

Further Read: How To Create A Content Calendar For Your Photography Business

While creating videos is a tedious process, consider the benefits repurposing video content brings your way. It not only helps you create more content, but it also enables you to create content that is suitable for different platforms. Blog posts, IG Reels, TikTok videos, podcasts – no matter how you repurpose your video content, remember to keep it informative and entertaining. Yes, it might initially take some getting used to, and sure, creating that initial video might require your time and resources, but through this one-time investment, you’d essentially be creating content for several different platforms. It’s giving quantity and quality! Win-win!

At Fotoskribe, we aim to help businesses like yours grow their online presence by delivering smart and meaningful content that engages your audience. And we do it in a way that gets Google’s attention. For more information on how we can help – check out our pricing plans.