5 Benefits Of Repurposing Content

January 19, 2023

Did you know that you can easily repurpose and reuse your images across multiple social media platforms to increase engagement and attract more clients? What many photographers don’t realize is just how much content can be generated from each photo shoot. You can share your content from one shoot across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and other social media platforms. From saving time and resources to maximizing content generation, there are many benefits of repurposing content. In this blog post, you will learn more about repurposing content, how it works, and the various ways it can be used to create captivating content.

What Does Repurposing Content Mean?

infographic stating repurposing content means reusing existing content in different formats for different channels

Content repurposing is an effective and efficient way for photographers to potentially increase their visibility and market reach. It involves reusing existing or old content and repurposing video content in different formats for different channels. This means that photographers can get the most out of each piece of content by creating multiple use cases from it. For example, video snippets from a portraits session can be turned into shorter 15-second clips that are more optimized for social media. 

5 Benefits Of Repurposing Content

Repurposing content not only helps control production costs, but it could also keep your target audience engaged with fresh and interesting content on multiple platforms. Following are five benefits that highlight as to why is repurposing important:

1. Effective Resource Utilization

infographic stating produce top-notch visuals while saving your most precious assets - time and resources

The benefits of repurposing content include producing top-notch visuals while saving your most crucial assets – time and resources. With a simple shift in the format, angle, or composition of existing content, photographers can create fresh visuals ready to capture your audience’s attention and increase web traffic. Instead of shooting new photos, you can focus on how to reuse content and try simple ways to use existing photos with creative titles or captions that save time and keep you active on all your digital platforms. 

2. Expand Market Reach

One of the great benefits of repurposing content across social media channels (from classic Facebook posts and professional Twitter-ready content repurposing examples to fun Instagram stories and videos) and websites is increased engagement with your followers. Repurposing content for social media can be used across platforms by releasing content (that has been modified specifically) for different networks keeps them looking fresh everywhere. 

3. Brand Promotion

infographic stating engagement from old content helps organically develop new buzz about your brand

Repurposed content is an indispensable content marketing strategy because the specifically-modified content for different networks keeps them looking fresh everywhere. Engagement from previous content helps organically develop new buzz surrounding your work as people share your work. Besides social media posts, repurposed visual assets can also be used as email marketing tips or ad campaigns to maximize cost efficiency.

Related Read: 6 Ways To Increase Brand Awareness For Wedding Photography Business

4. Strategic Business Growth

From creating digital albums and photo books to developing promotional videos or custom thank you cards, repurposed content can help make your digital marketing strategy more efficient and impactful – ultimately leading to increased customer reach and higher revenues. All these benefits, cost efficiency, and improved audience engagement make repurposing an essential part of any photography business strategy.

Suggested Read: How to Build A Content Marketing Roadmap

5. Target Marketing

infographic stating get creative with unique tailored pieces of repurposed content for different audience segments

For photographers, content repurposing is the perfect way to extend the life of your images and increase your web presence. It’s easy to get creative and tailor each piece of repurposed content uniquely for each target audience segment or even individual customers.

How To Repurpose Content Creation

1. Think Beyond Prints

While having a physical album of photos and canvas prints is amazing, there are other ways to repurpose content. For your content repurposing strategy, think beyond traditional photo albums. Offer storybooks or try turning images into personalized invitations and thank you cards. If you’re a wedding photographer, you could create custom save-the-dates for couples or sell digital downloads or calendar prints. 

2. Social Media Content Creation

infographic stating advertise your expertise across several platforms to increase brand reach

When figuring out how to repurpose content for social media, think about sharing your content on YouTube, Pinterest, Instagram, Twitter, and Facebook to reach an even bigger audience. If you’re wondering how to repurpose content for TikTok, consider adding behind-the-scenes footage, a glimpse of how you work, your most exciting photo shoots, etc. Think about what your followers would want to see. If we talk about how to repurpose content on Instagram, you could share your best photos with your audience as stories, Reels, posts, etc. 

3. Repurposed Website Content

Having professional images on your website is essential for potential clients. You can create a stunning slideshow or lookbook showcasing some of your best work to give them an overview and draw them in. Remember to add only your best work to your website homepage or blog posts so that potential clients can see what they can expect when they hire you.

Further Read: Top 5 Reasons To Include Wedding Blog Posts On Your Website

Instead of spending more time creating new content, repurposing new content could be a great way to improve efficiency and use your time wisely. If you are feeling overwhelmed trying to repurpose content for all of your social media platforms, it’s time to get on board with FS Social. With FS Social, you can share engaging and valuable content across multiple platforms and promote your latest work. Plus, the website integrations make it even easier to get new customers and have great visibility on the web. Try FS Social today and spend less time worrying about repurposing content and more time doing what you love – taking photos!

At Fotoskribe, we aim to help businesses like yours grow their online presence by delivering smart and meaningful content that engages your audience. And we do it in a way that gets Google’s attention. For more information on how we can help – check out our pricing plans.