Top 5 Reasons To Include Wedding Blog Posts On Your Website

December 7, 2022
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Up until recently, blogging used to be a hobby among many creatives. However, in recent times it has become one of the most imperative parts of effectively marketing businesses. As a wedding business owner, you know that marketing your business online is the key to success. But did you know that having wedding blog posts on your website is one of the best ways to do this? Well, believe it or not, a wedding blog post can help your business grow and thrive! It allows you to share your work, insights, and expertise with potential clients. In this blog post, we will discuss the importance of having a blog post on your website. We’ll also list some wedding photography blog post ideas so that you can get started on creating interesting and engaging content for your target audience!

5 Reasons To Include Wedding Blog Posts On Your Website

infographic stating establish yourself as an expert in your field and attract new clients through your wedding blog posts

Wedding blog posts are especially popular among couples who are in the early stages of wedding planning. They love to read and browse through real wedding blogs and photos to gain inspiration for their big day. And as a wedding photographer, you can post informative posts, insights, and tips for couples by blogging about your work, sharing current wedding trends, or posting photography tutorials. Here are 5 reasons why you should include a wedding blog post on your website:

1. Brand Building

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Having a blog post on your website helps you build a stronger brand identity. You can use your blog posts to share your story, highlight your work, and give prospective clients a behind-the-scenes look at what goes into being a wedding photographer. This is an excellent way to showcase your personality and what makes you unique. When done correctly, it will help you increase your brand’s awareness and build a loyal following.

Related Read: Is Blogging Worth it? 5 Powerful Reasons To Start A Blog

2. Increase Website Traffic

Another reason why you should have wedding blog posts on your website is to increase traffic. By creating content that is SEO (search engine optimization) rich and informative, you can attract new clients to your website who may not have found you otherwise and also increase your search engine rankings. Once your target audience is on your website, you have a chance to convert them into clients! 

3. Showcase Your Wedding Photography Skills

infographic stating show off your wedding photography skills by adding your images to the blog posts

Showcase your amazing wedding photography skills and knowledge through your blogs! By writing topic-specific content and adding in details about your unique process, you can give potential clients a taste of what it’s like to work with you. Add in some beautiful photos of your work and include a call-to-action (CTA) at the end of each post so that couples know how to get in touch with you.

Read More: Content Marketing Guide For Wedding Photographers

4. Build Relationships That Last

When you write engaging wedding blog posts, you’re essentially starting a conversation with your readers and connecting with them on a deeper level. You have the opportunity to build relationships with not only potential clients but also other wedding vendors in your industry. By tagging vendors or linking to their websites in your posts, you can show them that you’re thinking of them and appreciate their work. Wedding planners are always looking to collaborate with others in the industry, so by including blog posts on your website, you’re making it easier for them to find you and connect with you (and perhaps even refer you to their clients).

5. Grow Your Social Media Following

infographic stating the more followers you have, the more likely you are to generate leads and sales for your business

Last but not least, a wedding blog post can help you grow your social media following. By including links to your social media accounts in your blog posts, you can encourage your readers to follow you. You can also share your blog posts on social media to reach an even wider audience. And if you include share buttons on your blog posts, it makes it even easier for people to share your content with their friends and followers.

Suggested Read: How To Monetize Your Website: A Beginner’s Guide

Wedding Photographer Blog Post Ideas

Now that you know all the reasons why you should have wedding blog posts on your website, it’s time to start brainstorming ideas for your own wedding photography blog. Here are some wedding blog ideas to get you started:

  •  Share a behind-the-scenes look at what goes into being a wedding photographer
  •  Write an informative post about the different types of wedding photography
  •  Offer tips and advice for couples who are planning their wedding
  •  Share your views and experiences on popular or new wedding venues
  •  Highlight a recent wedding you photographed and include some of your favorite photos
  •  Share wedding photography tutorials
  •  Feature a wedding vendor that you love working with
  • Answer common questions that you get from couples about wedding photography

As you can see, there are endless possibilities when it comes to wedding blog post ideas. And the best part is you can tailor your posts to fit your unique style and voice. From building your brand and increasing organic traffic to showcasing your skills, building professional relationships, and growing your social media presence, blogging is an essential part of your business’s marketing strategy. So, try and take some time out to figure your blogging schedule and get it started! And, if you don’t have the time to do that, outsource blogging to experts like us!

Further Read: How To Write High-Value Content And Make Your Business Thrive

At Fotoskribe, we aim to help businesses like yours grow their online presence by delivering smart and meaningful content that engages your audience. And we do it in a way that gets Google’s attention. For more information on how we can help – check out our pricing plans.