How To Write High Value-Added Content And Make Your Business Thrive

October 31, 2022
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In order to increase sales and leads, you need to know how to create value-added content that will help your business thrive. Value content is exclusive content that provides value to the reader and helps them solve a problem. Creating such type of content can be a challenge, but it’s imperative to remember that your audience is always looking for solutions to their problems. By creating content, you’re not only helping your audience, but you’re also increasing the chances of them doing business with you. As the old saying goes, in order to receive, you must first give. So, if you’re looking for value content ideas to boost your business and expand your clientele, in this blog, we have curated a list of tips on how to create unique and exclusive content that will keep your target audience coming back for more!

What Is Value Content In Content Marketing And Why Is It Important?

infographic stating value-added content is any unique or exclusive content your audience cannot get anywhere else

In a nutshell, value content is any type of exclusive content that provides additional value to your audience. This could be in the form of offers, discounts, helpful tips or advice, or even just unique and interesting information. When done correctly, value-added content can help you boost sales and leads by enticing potential customers to stick around longer on your website and by providing them with valuable information that they can’t find anywhere else. Adding value to your content also helps you to:

  • Build trust with your audience.
  • Show that you’re an expert in your field.
  • Sets you apart from competitors by showing you’re not just in for a quick sale.
  • Proves that you’re always looking out for your client’s best interests.

Read More: How To Build A Content Marketing Roadmap

How To Write High-Value Content

1. Identify Target Audience

infographic stating create buyer personas to identify your target audience

The first step to creating value-added content is understanding who your target audience is and what they’re looking for. This can be done by using Google Analytics to identify the trends and demographics of the people who are already visiting your website.

Our tip: A buyer persona is a fictional representation of your ideal customer based on real data and research. This could include information like their age, gender, job title, income, interests, etc. By creating buyer personas, you’ll be able to better understand who your target audience is and provide exclusive content.

2. Research Your Topic

Once you know who your target audience is, it’s time to start writing high value content that will resonate with them. But before you start writing, it’s important to do in-depth research and understand the topic inside out. This way, you can be sure that the information you’re providing is accurate and helpful.

Our tip: Be sure to look for data that supports your claims. This could be in the form of statistics, studies, or quotes from experts in the field. By including this information in your content, you’ll be able to provide high-value content.

Suggested Read: Blog Topics For Photographers: 5 Ideas To Engage Your Audience

3. Write Clearly

infographic stating writing clearly helps your audience understand your content easily

Now that you’ve done your research, it’s time to start writing value-added content that will help your business shine. While writing content, remember that being clear and concise is key. Create value content by using an active voice, as it is more engaging and easy to understand. So, when writing value-added content, be sure to:

  • Get to the point quickly.
  • Use short sentences and paragraphs.
  • Avoid using jargon or technical terms.

4. Be Consistent

When it comes to content marketing, consistency is key. To see results, you need to be consistent with your content creation. This means posting value-added content regularly and promoting it across all your social media platforms. It is also necessary to have an effective social media plan. A great way to stay consistent is by creating an editorial calendar. Asana is a powerful online tool that helps plan and map out the unique and exclusive content one wants to create. By having a strong content marketing strategy in place, you’ll be able to save time.

5. Go Above And Beyond

infographic stating exceed your readers' expectations by delivering truly valuable content

Finally, the best way to create value content is by going above and beyond for your audience. Take the extra step to exceed your readers’ expectations by delivering truly valuable content. This will make them appreciate your efforts and come back for more in the future.

Our tip: Create value-added content that is interactive and engaging. This could be in the form of infographics, quizzes, polls, or even video content.

Related Read: Guides, eBooks and Infographics: Getting More Mileage Out Of Your Images

What Is Value-Added Marketing?

Value-added marketing is a type of marketing that focuses on creating additional value for the customer. This value can be in the form of content, services, or even support. The goal is to create a better experience for the customer and differentiate your business from the competition. Some examples of value-added marketing include:-

  • Giveaways/free products and services
  • Videos
  • Blogs
  • How-to guides
  • E-book 
  • Excellent customer service
  • Infographics

By creating high value content, you’ll be able to attract more leads and sales. Not to mention, you’ll also be able to build engagement and a stronger relationship with your customers.

Suggested Read: Is Blogging Worth It? 5 Powerful Reasons To Start A Blog

How To Measure The Value Of Content

infographic stating measure the value of content that you produce to perform better

One way to measure the value of content is by looking at the number of leads generated. You can also look at website traffic and engagement metrics such as time on page, bounce rate, and social shares. Another way is to use surveys to collect feedback from customers about their experience with your unique content. This can help to improve the quality of your content. Finally, you can also  measure value by looking at the ROI of your content marketing efforts. 

Further Read: What’s Content Strategy & How To Develop It For Your Business

As you can see, creating and sharing valuable content is essential for any business looking to connect with its target audience. By doing your research, identifying your target audience, and being clear and consistent in your messaging, you can create content that readers will love and trust. But don’t stop there! Going above and beyond by creating truly unique content that will help set you apart from the competition and make you an expert in your field.

At Fotoskribe, we aim to help businesses like yours grow their online presence by delivering smart and meaningful content that engages your audience. And we do it in a way that gets Google’s attention. For more information on how we can help – check out our pricing plans.